B2B Publishers | Monetize with NTENT

Maximize the value of your content

NTENT™ is the most advanced semantic advertising platform available to the B2B publishing community. Pair our technology with your content to create a more relevant experience for your readers and higher engagement for your advertisers. We accomplish this by leveraging semantics to interpret both the content and context (much like the human mind does) to discover the relationships between your articles and advertiser content.

Get in touch to learn how we can help you grow your business.


NTENT™ SMART VIDEO – Give Users What They Want

NTENT’s Smart Video Display Engine creates video discovery experiences for site visitors by showcasing selected playlists of your content. Feature your advertisers’ video as content in our customizable widget to keep your users engaged, creating more monetization opportunities for you.





Sponsored advertiser content is ingested into the video platform

Native User Experience

The video widget surfaces advertiser video as relevant content in the player


Users watch relevant videos on the page (hosted in the publisher’s native environment)



Advertising Case Studies

Your advertising partners gain the benefit of exposing their brand to like-minded industry professionals while they engage with industry news, articles, and insights. Review the case studies to see how they have benefited.


Sino Biological

A leading global biological solution specialist, founded in 2007 in Beijing, P. R. China needed a cost effective way to increase their brand awareness and exposure in the niche field of pharmaceuticals and biotech; as well as within the academic community.

"Our company started at the beginning of the year with a partnership with NTENT, and it has proven to have been a very successful collaboration. We provided our key URLs and images of our products to NTENT, which they used to create ads that ran on Cell.com. Our products have received increased exposure compared with other channels where we have posted ads—more effectively and affordably. We will continue our partnership and campaign with them next year."

Case Study

Delta TechOps

A division of Delta Air Lines, is a full service aviation maintenance, repair and overhaul (MRO) company that is faced with the challenge of expanding their market segment by positioning themselves not as an exclusive maintenance service for Delta Air Lines, but for any airline looking for MRO services.

"Expanding on market perceptions is never an easy task, but with Flightglobal’s Marketplace Recommendations we were able to get the exposure we needed to raise awareness for all the levels of services we provide.   Flightglobal, along with the NTENT team, provided excellent support during the launch of the campaign, as well as with ongoing optimizations."

Case Study

Building UK & Asta Development

A leading international developer of project, portfolio and resource management software, was looking for a cost effective way to expand their online marketing efforts to establish a stronger web presence and raise the profile of their brand in the eyes of the influencers and decision makers in the construction industry. 

"We know that a key part of our target market visits Building.co.uk regularly so having a strong presence on the site gives us regular exposure to influencers and decision makers and we can track clearly the numbers of impressions and views. The support we receive is excellent and very responsive so when we have a new message to get out we can get it on the site as soon as it is available"

Case Study

IronWood Electronics

A leader in the field of comprehensive testing of prototype adapters and sockets for the engineering industry, was investigating new online touch points to generate awareness and educate potential users about their product line.

"NASA Tech Briefs' Tech Leaders Program helps us to target a specific customer segment whom may or may not be available through other avenues."

Case Study

New Holland

A global leader in the manufacturing of agricultural equipment for over 110 years, wanted to explore new ways to reach their customers online. 

Farmers Weekly, a leading provider of news, technical advice and a wide range of vital interactive services for the UK Farming Community, is the perfect environment for New Holland to feature their products. 

Case Study


A leader in secured peer-to-peer lending, was looking for an online vehicle to efficiently target its audience and build awareness. 

Property Week (PW) is a leading commercial property magazine featuring news, articles, analysis and investment opportunities.  This online destination provides the perfect “intersection” for both lenders and borrowers that Relendex was looking to target; but how best to reach them?

Case Study